There are many approaches you can take to increase your traffic. Using social media is one of them. Find out why you should increase your traffic by using social media, and what strategies to use.
Why Use Social Media To Increase Your Traffic
Whilst many people concentrate on SEO when it comes to increasing traffic to a website, it would be foolish to underestimate the power of social media. A post placed in the right Facebook group, or tweeted at the right time of day can result in a dramatic traffic increase to your site.
Increase Your Traffic By Using Social Media
There are a number of ways to increase your traffic by using social media. Most of these rely on building up a good solid set of social media accounts to accompany your website. Even niche marketers know that a niche website should have at least a Facebook, Instagram, and Twitter account to go with it. By building a following of people who share a common interest in the niche, you have an audience you can regularly tap into.
In addition to building a following for your social media accounts, you should also join as many relevant facebook groups as you can. When your website has a new post go live, you can then share this to the groups and communities as well as your own business page. Again, what you are doing is tapping into a niche audience who you know are already interested in the niche you are targeting. This is a great source of traffic, as these are exactly the sort of people you want visiting your site!
Social Media Accounts To Increase Your Traffic
So what social media accounts should you have? Sometimes it depends on the niche, but we believe that these are the most important to increase your traffic by using social media.
Facebook – Use a business page and join groups.
Twitter – Use hashtags where possible to reach outside of your own audience.
Pinterest – Takes a while to build up, but can be a good source of traffic. Apply for Rich Pins.
Stumbleupon – An easy way to increase traffic to your site, but visitors rarely stick around.
Reddit- If you can get a post on Reddit to stick and get interaction, you will see a nice spike in traffic.
Instagram – (but this really depends on the niche. Some marketeers live off instagram, others focus their time and effort into other places).
How To Use Your Social Media Accounts
Over the next few weeks we will be publishing in depth articles on how to use your social media accounts to increase your traffic. Below, are some of the basic’s to get you started.
Build authority – You will need to gradually build your authority over time. Interact with people, and show them that you are knowledgeable in your niche of choice. Like and share other people’s posts. Increase the number of your followers.
Listen to your audience – Whilst you are interacting, listen to your audience/followers. You will get a feel for the types of things that they want to read. Do they want in depth articles, or bullet point listicles? Do certain hashtags get busy at certain times of day.
Promote Your New Posts – Whenever you publish a new blog post, you should share it via your social media accounts. Work out what times of the day your audience is most active, and publish them then. Use appropriate hashtags. Use catchy headlines, and snappy images. Make people WANT to click on your post!
Once you have set up your accounts, and have a nice schedule set up, social media will be a great source of traffic. You can also go a step further and use paid advertising to targeted audiences to increase your traffic. We will cover this at a later date.
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